It was announced in Japan's PR TIMES that SAZO will collaborate with Mercari to support cross-border sales in Korea for the flea market app "Mercari" through API collaboration and provision of marketing know-how in Korea.
Outline of Collaboration.
(Head office: Showa-ku, Nagoya; Representative Director: Gil Malo) has announced that it will collaborate with Mercari Inc. to support cross-border sales of the flea marketer app "Mercari" in South Korea through API collaboration and the provision of South Korean marketing know-how.
Background of collaboration.
As the cross-border EC market continues to expand*, Mercari is focusing on further global expansion as its mid-term business strategy, and will start cross-border transactions in 2019, accelerating the circulation of value to include both domestic and overseas customers. On the other hand, entering the cross-border EC market presents a wide range of challenges, including language, customs, settlement, sales channel construction, logistics, and customer support. By providing support through SAZO, which has already developed cross-border EC in South Korea and has solutions for these issues, we expect to accelerate the distribution of "Mercari" products in the South Korean market.
According to the Ministry of Economy, Trade and Industry's "2024 Market Survey on Electronic Commerce," the global cross-border EC market is estimated to be worth $1.01 trillion in 2024, and is expected to grow to $6.72 trillion by 2034.
Support.
- Optimized purchasing experience through API integration: SAZO takes care of the front-end (sales, CS, logistics) in the Korean market and automates everything from payment to purchase through API integration. Provide Korean users with a stress-free purchasing experience by keeping track of real-time inventory and minimizing out-of-stocks of popular products.
- Provide marketing know-how in the Korean market: Utilize SAZO's know-how in the Korean market to expand awareness and promote purchasing among Korean users by developing promotions.
- Local support and collection of insights from Korean users: Establish a CS base in Korea to provide comprehensive support by native Korean-speaking staff. In addition, we collect and analyze the real voices of local consumers to gain a real-time understanding of trends in the Korean market (popular product categories, reasons why products are not being purchased, and trends), which can be used for product development and marketing strategies.
Transaction Flow.
When a Korean user purchases a Mercari product on SAZO, SAZO purchases the product on Mercari on behalf of the buyer. The seller on "Mercari" will ship the item to "SAZO's" domestic office, and SAZO will deliver the received item to the buyer.
Representative Comment.
Gil Malo, President and Representative Director of SAZO Inc. said "We are sincerely pleased that SAZO, a startup in its third year of operation, was chosen as a partner for our collaboration based on its track record, " and added *"At SAZO, we will continue to leverage our technological capabilities and overseas marketing know-how we have accumulated to support many companies' We hope to continue to support the overseas expansion of many companies in the future by utilizing our technological expertise and overseas marketing know-how that we have cultivated. If there are any EC businesses, manufacturers, reuse businesses, or logistics/settlement companies that are unable to take the plunge into overseas expansion due to issues such as 'lack of know-how,' 'high risk,' or 'inability to hear the local voice,' please contact us.
About SAZO.
The global online shopping service "SAZO" removes cross-border EC barriers such as language, currency, shipping, and customs through AI-based automation, creating an easy and secure shopping experience that allows users to purchase products from overseas just as they would on a domestic EC site. A key feature of this service is that by simply entering the URL of the product you want, the AI instantly calculates the exchange rate, customs, shipping, and handling fees, and displays the total amount, allowing you to smoothly complete the purchase process.