It was announced in Japan's PR TIMES that SAZO and Rakuten Ichiba have started collaboration in sales promotion activities for the Korean market.
Outline of Collaboration.
(CEO: Gil Malo), operator of the AI cross-border e-commerce platform "SAZO", has started collaboration** with Rakuten Ichiba (**Rakuten Ichiba), operated by Rakuten Group, Inc. in sales promotion activities for the Korean market. The two companies will build an environment where Korean users can purchase Rakuten Ichiba products through "SAZO" by connecting product information APIs, as well as conduct joint marketing activities utilizing SAZO's local marketing know-how.
SAZO's Strengths.
- AI-based auto-calculation system: AI automatically calculates exchange rates, international shipping fees, and customs duties, allowing customers to purchase products as if they were on their own country's e-commerce site, without having to be aware of complicated calculations and procedures.
- Bundled shipping system: Items purchased from multiple stores are bundled and shipped together in the "smallest size "** at the company's own locations, greatly reducing international shipping costs, the biggest bottleneck in cross-border e-commerce.
- Local support: We have established a CS base in Korea, where native Korean-speaking staff provides comprehensive support in language, payment, and logistics.
- Marketing Capability: We continuously monitor market trends by measuring and analyzing local consumer response and purchasing data in real time.
Collaboration Details.
- Product localization and comprehensive purchase and delivery support: Through a product information API connection with Rakuten Ichiba, international users will be able to view and purchase product information translated into local languages on "SAZO". Orders will be shipped to SAZO's domestic warehouse, inspected and packaged, and SAZO will handle all the complicated international shipping procedures and inquiries from users.
- Collaborative marketing: Utilizing SAZO's accumulated local knowledge, SAZO and Rakuten will work together to develop promotions, including the issuance of sales promotion coupons. Data-driven** promotion to increase awareness and encourage purchases by local users.
Representative Comment.
Gil Malo, President and Representative Director of SAZO Corporation, said "While many users have an image of cross-border EC as 'difficult to use,' 'unfamiliar,' or 'uneasy because they don't understand the flow,' SAZO has removed that barrier and has achieved the development of a segment that had never used cross-border EC before, " and added *"The result, As a result, we have been able to continue to grow by more than 150% every quarter for about two years since our launch. We are honored that Rakuten Group has selected us as their business collaboration partner for our achievements. Together with Rakuten Ichiba, we hope to realize a future where Japan's attractive products reach people around the world who want them.
About SAZO.
SAZO is a startup that develops and operates an AI-based cross-border e-commerce platform that instantly calculates exchange rates, tariffs, shipping and handling fees, providing a shopping experience similar to that of a domestic e-commerce site. Since the official launch of the service in May 2024, transaction volume has grown by more than 150% every quarter, and we will continue to build an environment where consumers around the world can freely use shopping channels such as EC sites and flea market sites beyond national borders.